Participant taps marketing professional Boettcher

Veteran marketing professional Chad Boettcher will join Participant Media as professional Vice president of social action and advocacy. Jim Berk, Boss, made the announcement Tuesday. Boettcher, who takes the brand new publish on November. 28, will result in leading the creation, development and execution of campaigns for those Participant content. Participant stated the hire is targeted at building on the prosperity of its social action initiatives a year ago using its campaigns for "Awaiting "Superman" and "Contagion." Participant stated the "Awaiting "Superman" campaign has arrived at over $ 30 million people which over two million individuals have visited Participant's online Social Action "hub" for "Contagion." Boettcher founded digital co-creation platform Goodzuma and shows marketing innovation at NYU. He's formerly offered as senior Vice president of social innovation at Weber Shandwick, Global Director of Corporate Responsibility at Nike and Senior Director of Proper Close ties and Public Matters at MTV: Music Television. Boettcher can also be the nation's Co-Chair from the Gay Lesbian Alliance Against Defamation. Contact Dork McNary at dork.mcnary@variety.com